YEO Co., Ltd. · K-Beauty Brand Deck · 2026

Make YourAura

A soothing signature born from butterfly-pea. MYAURA — premium K-beauty, clinically proven and gentle enough for sensitive skin.

Blue Flower Complex™

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27,000+Cumulative Units Sold

6 SKUAcross 3 Categories

18+Clinical & Test Reports

5.0Average Customer Rating

01Brand Philosophy

The Aura You Wake Up To

MYAURA begins with restoring skin's own light. Instead of heavy coverage it absorbs lightly; instead of pushing with irritation, it approaches through calm.

Anchored by the Blue Flower Complex™ from butterfly-pea, every product unites clinically proven efficacy with safety considerate of sensitive skin — moving beyond good ingredients toward a rational, everyday experience.

Make Your Aura

Soothing · Clinical · Daily

Signature Complex

Blue Flower Complex™

MYAURA's midnight blue is not just a color — it is a formula. A soothing signature built around butterfly-pea (Clitoria) extract ties all six products into one coherent identity.

Butterfly-Pea Extract Gel-Type Dual-Functional Skin Irritation 0.00 Sensitive Irritation 0.00

BEST SELLER BEFORE → AFTER · single use · results may vary

M-04 · Post-Procedure Repair · Category #1

What you apply the night of a procedure shapes the month that follows

5 growth factors (5GF) and PDRN in a single jar. After just one application, the clinic answered before the reviews did — +92.78% skin moisture from a single facial use (p<0.05). Human-skin and sensitive-skin irritation: 0.00 reactivity each.

+92.78%moisture · single use

5.02,220+ reviews

#1repair category

By tomorrow morning, others notice first.

02Brand USP

Five Pillars of Differentiation

01 Blue Flower Complex™

Signature Soothing Complex

MYAURA's proprietary soothing signature built around butterfly-pea (Clitoria) extract — the brand's midnight-blue code.

Gel-Type — Our Signature Texture

Gel is MYAURA's signature texture (Bright · Anti-aging · Eye are all gel creams). Light, fast-absorbing and non-sticky for a fresh finish — no greasy shine, easy to layer for daily use, and comfortable even on combination or reactive skin.

Sensitive-Skin Friendly

Human-skin irritation 0.00 and sensitive-skin irritation 0.00 — both tests at a non-irritating level, so even reactive skin can choose with confidence.

Clinically Proven Efficacy

We raised the signal with single-use human trials — not multi-use. M-04: +92.78% skin moisture (p<0.05).

Rational Premium Pricing

Accessible pricing versus derma-premium tiers — a balance of efficacy, safety and texture at a reachable price.

MYAURA Make Your Aura

03Product Lines

Three Categories, Six Solutions

From functional skincare to post-procedure repair and body·foot care — under one soothing signature, MYAURA divides everyday concerns precisely by category.

Functional

Functional Care

Dual-functional (whitening · wrinkle-care) gel cream line. M-01 Brightening · M-02 Anti-aging · M-03 Eye care.

Repair

Signature repair that supports a compromised barrier. M-04 5GF PDRN+ Repair Cream — category best-seller.

Cica-Tree Body

Cica · tea-tree foot & nail care. M-05 Foot Mist · M-06 Nail & Toe Essence. 99.9% antibacterial in testing.

BEST SELLER M-04 ＋ View details

Post-Procedure Repair

5GF PDRN+ Repair Cream

One use — your mirror notices first

50gDUAL · EFFICACY

Signature repair cream with 5 growth factors and PDRN to support recovery of a compromised skin barrier. Single-use human trial: +92.78% skin moisture (p<0.05).

+92.78% moisture · 1 use2,220+ reviewsCategory #1

RRP ₩109,000

B2B terms on request

5GF PDRN+ Repair Cream

Before / After

Individual results may vary.

Key USP

· Signature repair uniting 5GF + PDRN in one jar
· Post-procedure soothing + barrier care in one step
· Single-use clinical + 0.00 reactivity (skin & sensitive)

Key Actives

· 5 Growth Factors (5GF)
· PDRN+ — regeneration support
· Ceramide — barrier care
· Butterfly-Pea Blue Flower Complex™ 3X

Clinical & Test

· Moisture +92.78% · Texture +10.69%
· Elasticity +7.29% · Soothing +4.62%
· Single use · p<0.05 · 21 subjects (mean 50.43)
· Test no. SM-YO01-26J06-017~019 (SkinMed)
· Human-skin irritation 0.00
· Sensitive-skin irritation 0.00

How to Use (SOP)

① After toner, dispense an appropriate amount.
② Smooth over the whole face; let it absorb.
③ AM/PM daily, or as a post-procedure soothing step.

RRP ₩109,000Close ✕

M-01 ＋ View details

Brightening

Tranexamic Vita 12X Bright Gel Cream

Reset dull, uneven tone — starting today

50mlDUAL FUNCTIONAL

Tranexamic acid with a 12-vitamin complex. A dual-functional (whitening · wrinkle-care) gel cream for dull, uneven tone.

Dual-functionalskin & sensitive 0.00

RRP ₩74,000

B2B terms on request

Tranexamic Vita 12X Bright Gel Cream

Before / After

Individual results may vary.

Key USP

· MFDS dual-functional (whitening · wrinkle-care)
· Tranexamic acid + 12-vitamin complex
· Gel-type, low-irritation daily tone care

Key Actives

· Tranexamic Acid
· 12-Vitamin Complex
· Butterfly-Pea Blue Flower Complex™

Clinical & Test

· Dual-functional (whitening · wrinkle-care) — MFDS
· Human-skin irritation 0.00
· Sensitive-skin irritation 0.00
· Tested by SkinMed Clinical Trial Center

How to Use (SOP)

① After toner, smooth over the whole face.
② Layer once more on duller areas.
③ AM/PM daily.

RRP ₩74,000Close ✕

M-02 ＋ View details

Anti-Aging

Peptide 6X Anti-Aging Gel Cream

Firm and smooth — down to the smallest texture

50mlDUAL FUNCTIONAL

Dual-functional gel cream with a 6-peptide complex for firmness and a smoother surface — refining even the small textures that used to bother you.

Dual-functionalskin & sensitive 0.00

RRP ₩98,000

B2B terms on request

Peptide 6X Anti-Aging Gel Cream

Before / After

Individual results may vary.

Key USP

· MFDS dual-functional (whitening · wrinkle-care)
· 6-peptide complex for firmness & texture
· Gel-type, fast-absorbing, easy to layer

Key Actives

· 6-Peptide Complex (Peptide 6X)
· Butterfly-Pea Blue Flower Complex™

Clinical & Test

· Dual-functional (whitening · wrinkle-care) — MFDS
· Human-skin irritation 0.00
· Sensitive-skin irritation 0.00
· Tested by SkinMed Clinical Trial Center

How to Use (SOP)

① After toner, smooth over the whole face.
② Focus on areas of concern for firmness/texture.
③ AM/PM daily.

RRP ₩98,000Close ✕

M-03 ＋ View details

Eye Care

Peptide 6X Eye-In Super Gel

The first place noticed in the mirror

30mlDUAL FUNCTIONAL

Dual-functional eye gel for fine lines and dullness around the eyes. Light, fast-absorbing — ideal for daily layering.

Dual-functionalEye-area

RRP ₩53,000

B2B terms on request

Peptide 6X Eye-In Super Gel

Before / After

Individual results may vary.

Key USP

· Eye-area dual-functional (whitening · wrinkle-care)
· 6-peptide lightweight eye formula
· Light absorption for daily layering

Key Actives

· 6-Peptide Complex (Peptide 6X)
· Butterfly-Pea Extract
· Lightweight eye-area formula

Clinical & Test

· Dual-functional (whitening · wrinkle-care) — MFDS
· Human-skin irritation 0.00
· Sensitive-skin irritation 0.00
· Tested by SkinMed Clinical Trial Center

How to Use (SOP)

① Use at the eye-care step after basics.
② Tap gently around the eyes with the ring finger.
③ AM/PM daily.

RRP ₩53,000Close ✕

M-05 ＋ View details

Foot Care

Cica-Tree Refreshing Foot Mist

All-day-confined feet, made fresh again

100mlANTIBACTERIAL 99.9%

A daily foot mist on a Cica (Centella) and tea-tree base — a fresh finishing care for feet, with 99.9% antibacterial in testing (report on file).

99.9% AntibacterialDaily foot

RRP ₩45,000

B2B terms on request

Cica-Tree Refreshing Foot Mist

Before / After

Individual results may vary.

Key USP

· Cica (Centella) + tea-tree soothing base
· 99.9% antibacterial in testing (report on file)
· Fresh daily foot finishing care

Key Actives

· Cica (Centella)
· Tea Tree
· Fresh mist formula

Clinical & Test

· 99.9% antibacterial in testing (report on file)
· Test no. 2025-I-2513 (AllPassBio)

How to Use (SOP)

① Spray onto clean feet.
② Cover the whole foot, including between the toes.
③ Daily finishing care.

RRP ₩45,000Close ✕

M-06 ＋ View details

Nail Care

Cica-Tree Renewal Nail & Toe Essence

Detail care, down to your fingertips

15mlANTIBACTERIAL 99.9%

A focused essence for nails, toes and the surrounding cuticle. Cica · tea-tree base, 99.9% antibacterial in testing (report on file).

99.9% AntibacterialNail focus

RRP ₩38,000

B2B terms on request

Cica-Tree Renewal Nail & Toe Essence

Before / After

Individual results may vary.

Key USP

· Focused essence for nails & cuticles
· Cica + tea-tree base
· 99.9% antibacterial in testing (report on file)

Key Actives

· Cica (Centella)
· Tea Tree
· Focused nail & cuticle essence

Clinical & Test

· 99.9% antibacterial in testing (report on file)
· Test no. 2025-I-2514 (AllPassBio)

How to Use (SOP)

① Apply around nails, toes and cuticles.
② Massage lightly until absorbed.
③ Daily focused care.

RRP ₩38,000Close ✕

04Clinical Evidence

Proven in a Single Use

Where competitors present multi-use trials, MYAURA raised the signal with single-use human studies. Results below are for M-04 5GF PDRN+ Repair Cream — one facial application, 21 subjects aged 20–60.

+92.78% Skin moisture increase
after a single use · p<0.05

+92.78%Skin MoistureSM-YO01-26J06-017

+10.69%Skin TextureSM-YO01-26J06-018

+7.29%Skin ElasticitySM-YO01-26J06-019

+4.62%Temporary SoothingSM-YO01

Before → After · single application

Skin Moisture+92.78%

Skin Texture+10.69%

Skin Elasticity+7.29%

Temporary Soothing+4.62%

Category #1 2,220+ verified reviews 5.0 avg. rating for M-04 5GF PDRN+ Repair Cream

Human study: 21 subjects aged 20–60 (mean 50.43), single facial application, SPSS 26.0, conducted by SkinMed Clinical Trial Center. Safety — human-skin irritation 0.00 and sensitive-skin irritation 0.00 (each low-irritation). Antibacterial test reports on file (AllPassBio). Figures reflect human-application test results and do not denote pharmaceutical efficacy.

Real Voices · Coupang

Verified by 2,220 Customers

Coupang: 2,220 cumulative reviews · 5.0 rating for the M-04 5GF PDRN+ Repair Cream. Excerpted and translated from verified purchase reviews.

100%No irritation

99%Efficacy

99%Moisture

99%Scent

98%Absorption

photo review — SequinVerified · Coupang · 2026.01

05Market Positioning

Between Derma-Premium and Mass

MYAURA targets the open space between efficacy-led derma-premium and price-led mass brands — keeping a light, gel-type feel and sensitive-skin care while still proving efficacy through clinical testing.

01Gel-type — light, fast-absorbing, easy to layer

02Sensitive-skin care — 0.00 reactivity in both skin & sensitive tests

03Clinically proven efficacy — single-use trials

04Rational premium — accessible price tier

06Traction · Channels

A Validated Growth Curve

Key Channels

Coupang1P Rocket · top revenue share

SmartStoreOfficial Naver store

W ConceptPremium curation

MUSINSALifestyle · beauty

27,000+ Units Sold

Cumulative across 6 SKUs, with steady repeat purchase concentrated in established SKUs.

M-04 — Category #1

5GF PDRN+ Repair Cream is the best-seller in the post-procedure repair category.

5.0 Rating · 18+ Reports

High customer satisfaction backed by 18+ clinical and test reports.

Trust Architecture

MFDS

Dual-Functional

Whitening · wrinkle-care dual-functional cosmetics (MFDS).

GMP

GMP Manufacturing

Produced by WhiteCospharm Co., Ltd. under CGMP.

0.00

Low-Irritation

Human-skin 0.00 · sensitive-skin 0.00 irritation reactivity.

18+

Clinical · Tested

18+ clinical and antibacterial test reports on file.

DistributorYEO Co., Ltd.
주식회사 와이이오

ManufacturerWhiteCospharm Co., Ltd.
주식회사 화이트코스팜

ClinicalSkinMed Clinical
주식회사 스킨메드 임상시험센터

AntibacterialAllPassBio
주식회사 올패스바이오

B2B Inquiry · Partnership · Export

Let's Expand the Aura Together

MYAURA is looking for distribution partners to grow together across Southeast Asia, Greater China and global markets. We welcome exclusive distribution, OEM/ODM and channel partnerships alike.

Aiden | Director

Mobile+82 10 3133 8022

Tel+82 1533 0807

WeChatyeo_jbchoi

Webyeoi.co.kr

Emailyeo@yeoi.co.kr

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YEO Co., Ltd. · CEO Wonwoo Choi · Business Reg. 251-87-02631 · Mail-order License 2022-Goyang-Ilsanseo-0955
A-1412~1414, 50 Eutteum-ro, Deogyang-gu, Goyang-si, Gyeonggi-do 10543, Republic of Korea · © 2026 MYAURA